Kevin Baxter

Across the sport and recreation industry, organizations are exploring artificial intelligence to improve operations, enhance participant experiences, and reduce administrative workloads. But many are starting with the wrong question: "How do we use AI?" A more valuable question may be: "What work shouldn't exist anymore?" For years, technology has helped sport organizations work faster. Registration systems replaced paper forms. Scheduling tools streamlined season planning. Digital...

We’re excited to welcome University of British Columbia Okanagan Athletics & Recreation to the Univerus iWork community. UBCO is known for its dynamic campus life and commitment to student wellness, activity, and engagement. About the Organization UBC Recreation is there to help people stay active and healthy, with fitness options from group fitness classes and fitness centre memberships to personal training and instructional programs. Through UBC’s recreational and competitive sport leagues,...

We’re excited to welcome Brock University Athletics to the Univerus Sport community. Home of the Badgers, Brock has a proud tradition of competitive excellence and student-athlete development. About the Organization Brock University aims to engage students through diverse opportunities that develop lifelong skills for growth and advancement, provide access to committed leaders who are actively engaged in building a stronger community, strive for barrier-free and inclusive environment that...