top of page

5 Signs You Need New Member Management Software

Effective, innovative and user-friendly member management software is the lifeblood of any successful recreational facility or fitness studio. Not only does great software make managing a facility and its staff much easier from a business-owner’s perspective, but it can also significantly improve your member experience. Choosing the right software must meet the needs of both parties.   As facilities gear up to reopen in totality, it may be time to evaluate your system to ensure that it is working as hard as it possibly can be. In a hyper-competitive market, it is important to have all your boxes checked to deliver an exceptional customer experience, and functional software is one of the best ways to do so.   These are the top five telltale signs that it might be time to upgrade to a new member management software.  

Your Software is One-Size-Fits-All

  While businesses like recreational facilities, campsites and yoga studios all share operational similarities, every company has their unique needs and wants that must be addressed in order to serve their customers.   If your member management software has a number of functionalities that you aren’t using on a regular basis, or you are finding yourself having to jump around design features that don’t quite work for you, it might be time to find a more customizable system. Having the freedom to personalize a product for your business allows you to present a unique brand identity, as well as eliminates any unnecessary functionality, making the user experience streamlined and user-friendly.  

Your Software is Not Mobile Optimized

  In an increasingly mobile world, it is non-negotiable that your software be optimized for handheld devices. According to recent figures, around three-quarters of Internet users exclusively use their mobile phones for browsing, and that number is likely only going to increase over time.   Having a member management software that is accessible and usable with no bugs or delays is perhaps one of the most important features to look for when shopping around for a new system. If your members can only access their profiles from a desktop, you are drastically limiting the number of members that will regularly use it.  

member management

You Aren’t Analyzing Your Data

  In this day and age, businesses should be encouraged to constantly find weak points in their strategy and new ways to improve their customer experience. While most member management software collects data, not all of them have the ability to interpret it.   If your system doesn’t have the functionality to create and analyze powerful reports on your facility’s metrics, you could be missing out on a world of useful insight that can help enhance your effectiveness. Metrics like how many registrations per month or how many drop-ins per week (for example) can provide intel into what programs to keep or retire, where you can save money, what your strong points are and so much more.  

You Aren’t Hearing From Your Members

  Your members are what drives your business, so being able to interact with them and hear their comments and concerns in an easy and secure way needs to be a top priority. Software that is limited to purely technical functions like signing up for courses is a good starting point but having the capability to engage with and receive feedback from your members allows businesses to go the extra mile.   Univerus’ marketing communication functionality makes it possible for members to directly respond to the materials sent out to them. You can also tailor the correspondence that different target audiences receive, so that you are not overwhelming anyone’s inbox with unnecessary communication. Being able to connect with members quickly increases the likelihood that they will give feedback on your programs and courses, which can allow you to better serve them.  

Your ROI isn’t high enough

  Investing a good amount of money into your software can certainly be worth it, depending on the return you get back, in terms of both revenue and engagement from your members. However, sinking money into a system that isn’t generating much activity is clearly not the best business move.   Univerus is one of the most robust, yet affordable member management systems available on the market. It offers all of the aforementioned features - and then some - at a competitive rate, without sacrificing quality or usability. With this system, you can gain valuable insight and provide a great customer experience for new and existing members without breaking the bank.   Want to learn more about our industry-leading member management software? Contact us today to request a demo.

bottom of page